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In today’s rapidly evolving retail landscape, the convergence of digital and physical commerce has become more important than ever. The shift towards online shopping has been accelerated by global events, but brick-and-mortar retailers are not fading away. Instead, they’re adapting and leveraging their strengths in new and innovative ways, propelling the trend of ‘clicks and bricks’ whereby more than two thirds of shoppers are shopping with digital assistance. At the forefront of this transformation is the partnership between Brauz and Shippit, aimed at unlocking the potential of local commerce.
Local commerce, the concept of connecting nearby customers with local retailers, is not just about supporting small businesses, although that’s a significant aspect. It’s also about tapping into the efficiency and convenience of leveraging existing store infrastructure for online orders otherwise known as ‘ship from store’. This is where Brauz comes in, revolutionising the way retailers operate by offering solutions that enable local pickup and ship from store.
The beauty of this partnership lies in its simplicity and effectiveness. By integrating Brauz’s technology, retailers can seamlessly fulfil eCommerce orders directly from their nearby stores, optimising for a ‘ship from store’ strategy. This approach significantly reduces shipping times and costs while increasing the efficiency of order processing. It’s a win-win situation for both retailers and customers.
Take the example of Walmart in the United States. Recognising the potential of leveraging its extensive network of stores, Walmart developed technology to transform local stores into fulfilment centres. With over 4,000 store locations now facilitating same-day delivery, Walmart’s eCommerce channel is experiencing exponential growth. By strategically utilising their inventory across a vast retail footprint, Walmart has succeeded in offering faster and more reliable delivery experiences to its customers.
But it’s not just retail giants like Walmart who can benefit from this approach. Through our partnership with Brauz, retailers of all sizes can can tap into the power of ‘ship from store’ . By leveraging the Brauz and Shippit integration, retailers can replicate the success of Walmart and offer seamless pickup and delivery options to their customers.
Aussie retailer, Incu, is the perfect example. A brand that has been offering curated collections from both international and local designers since 2022, Incu is known for being early adopters who deeply value innovation. This was the driving force behind their integration with Brauz who helped them deliver a unique on-demand delivery offering via Uber, enabling their customers to get their items quickly and reliably.
The future of retail lies in the convergence of online and offline channels. By embracing local commerce and leveraging innovative solutions like our partnership with Brauz, retailers can stay ahead of the curve and thrive in today’s competitive market. It’s time to reimagine retail and unlock the full potential of local communities, one order at a time.
Want to learn more about how to implement a ship from store strategy? Check out how Shippit can help
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