Apple Wallet Order Tracking

Shippit enables Apple Wallet Order Tracking, bringing greater convenience and transparency to online shopping 

• Shoppers can now track the status of their online orders in Apple Wallet from participating merchants, starting with Baby Bunting and R.M.Williams
• The integration introduces a seamless order tracking solution, reducing customer service inquiries and improving trust with customers around data security and privacy 
• The solution will be available to the thousands of retailers who rely on Shippit to power millions of deliveries to their customers every year

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Sydney, Australia, 11 December, 2023 - Shippit, the industry-defining delivery platform, today announced it has enabled Apple Wallet Order Tracking, which allows shoppers to seamlessly track online orders and receive real-time delivery notifications, securely and privately in Apple Wallet.   

The integration of Apple’s Order Tracking solution will enable thousands of Shippit retailers to provide their customers with simple, secure and convenient delivery updates and order tracking.  

“Retail delivery anxiety is real,” said Inga Latham, Chief Product Officer at Shippit. “The volume of retail purchases that are made online has grown steadily over the last five years, and we expect it to grow exponentially over the next 10-20 years. The integration of Apple Wallet Order Tracking represents an opportunity for us to further reduce pressures on retailers that are fielding a torrent of calls and emails from customers, by proactively alerting consumers with real-time delivery information to their iPhone. Consumers today demand transparency and convenience, and through this integration, we’re continuing our mission to deliver that.”   

“Shippit pioneered the standardisation of delivery notifications in Australia via SMS and email back in 2014 through our trusted tracking solutions,” continued Latham. “But, this integration now allows retailers on our platform to offer peace of mind and build greater trust with their customers through the added security and privacy of Apple Wallet. Everything we do is to reduce friction between retailers, shoppers and carriers to ensure better delivery experiences, and today is an exciting example of that commitment.”  

By simply clicking the ‘Track with Apple Wallet’ button within email notifications from a merchant who has enabled Apple Wallet Order Tracking, shoppers can seamlessly track orders by adding them to Apple Wallet. If they make a purchase using Apple Pay, their order will be automatically added to their Wallet at the point of order confirmation, and they will receive notifications whenever there’s an update about their order status. 

Benefits include: 

• Ease and convenience: all orders can be viewed in one place, meaning no more scrolling through old tracking emails or even needing to enter a tracking number when using Apple Wallet to track an order. 
• Real-time delivery updates: Tracking orders within Apple Wallet offers shoppers peace of mind by proactively pushing shipment notifications to their iPhone. 

• Privacy of online shopping activity: with Apple Wallet Order Tracking, orders are end-to-end encrypted between the user’s device and the merchant, so Apple cannot see any details about the purchase.  

“Enabling Apple Wallet Order Tracking is a great next step in the evolution of Shippit’s leading delivery platform,” said Mark Teperson, CEO & Managing Director, from Baby Bunting. “When our customers order from us, they not only expect that they will get an amazing product, but it will be in their hands when we promise it to arrive. This is especially true for expecting and new parents - so we’re excited to be able to offer this transparent and easy-to-use tracking solution to our customers.”  

Emily Anders, Head of Digital, from R.M.Williams added: “We are continually looking at ways to innovate and differentiate not only our digital and in-store experience, but the last mile experience too. For our customers, an iconic R.M.Williams boot is a meaningful purchase, and we want a delivery experience that matches that. Through Shippit's integration of Apple Wallet Order Tracking, we're now able to provide the convenient, transparent and timely delivery that our customers deserve."

Since 2021, over $9.4bn worth of e-commerce orders have been fulfilled through Shippit’s platform on behalf of thousands of retailers, including Kmart, Baby Bunting, Harvey Norman, Accent Group, and Temple & Webster. 

For more information about Shippit and Apple Wallet Order Tracking, visit https://www.shippit.com/apple-ordertracking/.  

Media inquiries 

The PR Group 

Shippit@prgroup.com.au   

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About Shippit 

Shippit, the delivery platform of choice for forward-thinking retailers, powers +100M deliveries across Australia, New Zealand and South East Asia. Thousands of companies rely on Shippit daily in stores, warehouses, and trucks to unravel complex logistics challenges, streamline business workflows, and control customer delivery experiences. The result is higher NPS, increased customer lifetime value, and reduced operating costs. Shippit's platform is trusted by brands like Kmart, Chemist Warehouse, Temple & Webster, and Coles. 

For more information, visit www.shippit.com 

Shippit’s integration with iOS is the latest in a string of strategic product innovations. In 2023 alone, Shippit has launched industry-defining solutions with global powerhouses like eBay, Wix and Shopline, as well as Uber last year.