In this story
Launched in 2005 as a humble stall at the Bondi Markets, St Frock is now a major contender amongst fashion retailers offering on-trend pieces at an accessible price point.
Shippit helped the Sydney-based fashion boutique completely step-change their shipping and fulfilment processes, allowing St Frock to overcome operational inefficiencies and bottlenecks, freeing up time to focus on their business.
The problem
With a thriving online presence, and a bustling boutique in Pyrmont, the fashion brand was looking for an integrated shipping solution that would slash their operational overhead. All domestic orders previously being shipped with Australia Post Prepaid satchels meant St.Frock’s approach to shipping was costly and not optimised for scaling as they grew.
- Manual data entry
For every online order, the team had to manually enter tracking details into their eCommerce platform Magento, taking up a significant amount of time and resources. - Inconsistent tracking
Once tracking details were entered into Magento, the team had the added task of sending these details to customers. In addition to this, poor tracking capabilities meant shoppers had an inconsistent and unreliable delivery experience for their shoppers. - Limited shipping options
Shipping all orders with Australia Post’s Prepaid satchels meant there were fewer shipping and delivery options, high costs, and limited flexibility to manage orders whilst in transit.
The solution
Shippit enabled St Frock to achieve their highest ever customer satisfaction levels, cost and time efficiencies, while also reducing stress on the dispatch team.
- Seamless onboarding
Shippit seamlessly plugged into St Frock’s online store – connecting them with the right carriers and automatically consigning and manifesting orders. When it came to onboarding, general Manager Caitlin, recalls: “From the beginning, the integration of their plugin to our Magento site was painless. The team at Shippit are always on hand to answer any questions we have.” - User-friendly platform
The Shippit team have done the hard work in building an intuitive platform to take the thinking and complexity out of shipping. It’s never been easier for St Frock to fulfil, ship, and track their deliveries across multiple carriers, whilst also providing a world-class delivery experience for their customers. - Clear and concise reporting
Shippit’s Reporting Dashboard delivers live insights and statistics of St Frock’s carrier’s mix and shipments. St Frock can now compare carrier performance based on customer satisfaction ratings, speed, and first-time delivery rates, as well as view average shipping costs and time frames. - Pack slip and label generation
Instead of retrieving pack slips from Magento, St Frock can now directly generate Pack Slips and Labels from Shippit in just one easy click eliminating the need to switch back and forth between systems - Greater shipping options
Whether it be standard, express, or same-day delivery, Shippit enables St Frock’s customers power to receive their delivery however they want. Shippit allocates the best logistics provider for online deliveries, removing the guesswork for the team and improving the experience for online shoppers.
Results
- 25% reduction in shipping costs
- 30% increase in dispatch efficiency
- No more manual data entry for shipping information
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